Go With Joe: Snow or Sun, Smart Tools That Get The Job Done.

Snow Joe® + Sun Joe® specialize in designing and developing high-quality, innovative, and affordable outdoor tools to keep your home looking beautiful throughout the year, whether the snow is falling or the sun is shining. Founded in 2004, the Snow Joe® company launched with one tool in its product lineup: an easy-to-use, electric snow shovel for under $100 dubbed the “Snow Joe”.

Today, our expansive line of outdoor power equipment, which includes manual, cordless, and electric tools such as lawn mowers, trimmers, tillers, and snow blowers, aims to simplify your yard routine to make it quick and easy to get your outdoor chores done. Our focus is on designing high-quality outdoor tools that are affordable, because we believe that high craftsmanship does not have to come with high prices.

In 2013, this same thirst for innovation drove the company to create the iON, the first truly efficient GAS-FREE and CORD-FREE battery-operated snow blower. Receiving widespread acclaim amongst consumers, tool bloggers, and national and local media, iON proved to be an industry game-changer in the snow removal sector, opening up a whole new category in cordless snow removal.

It’s why Snow Joe® + Sun Joe® continue to push the envelope of design and innovation to make smart lawn and garden care solutions accessible to every consumer. Check out our product selection to see how we make it easy to GET EQUIPPED® with the right tools to tackle everyday household chores.

Need Help?

Give us a call any time at
866-766-9563 or
>Send us an email.


305 Veteran's Boulevard,
Carlstadt, NJ 07072
>Get Directions.

Company Timeline

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    Snow Joe® was founded in 2004 to help consumers GET EQUIPPED® with the right tools to tackle everyday chores. Builds the Snow Joe prototype, model 322.

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    Snow Joe® debuts its namesake Snow Joe® electric snow shovel 322P on amazon.com to huge success.

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    Snow Joe debuts first TV Ad Campaign (Animated).

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    Snow Joe® expands its winter lineup offering larger electric snow throwers with the introduction of the SJ620 electric snow thrower.

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    Sun Joe® division is launched with the debut of the MJ401E electric lawn mower, dubbed the Mow Joe.

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    Snow Joe® and Sun Joe® grow to over 20 products and expand their customer reach by selling to Canada.

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    Over 40 new items added to Snow Joe's® + Sun Joe's® product assortment to provide smart lawn care solutions for all seasons. Snow Joe® launches its social campaign on Facebook and Twitter.

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    Sun Joe® launches fall lineup of electric tools featuring chain saws and pole saws. Pressure Joe pressure washer series launches at retail. The company's business expands to begin selling products in the Caribbean and Japan.

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    Snow Joe® introduces MELT, launches the 40 V iON series of cordless winter tools with the debut of the iON 18" cordless snow blower - the first cordless snow blower of its kind - and an industry game-changer that raises the bar for all snow removal tools.

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    Snow Joe® launches new ecommerce site and relocates operations to new 100,000+ sq. ft. Carlstadt, NJ warehouse facility. The company continues to design and develop ground-breaking, innovative outdoor equipment, with a full slate planned for 2015.

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    Snow Joe launches the first, 2-stage lithium-ion battery powered snow blower, the iON24SB-XR, a true industry game-changer. Self-propelled with a state-of-the-art digital drive system, iON 2-stage plows up to 1,000 pounds of snow per minute! Finally, there is a green machine that truly rivals gas-powered performance with eco-friendly battery convenience.  It's iON MAN!